Everything You Need To Know About Freelance Copywriting
A freelance copywriter is someone who works independently rather than being employed by a single firm. They focus on promotional writing, aka copywriting, for businesses. In simpler words, a freelance copywriter works independently to develop content aimed at marketing products, services, and ideas while managing their own clients.
What Does A Freelance Copywriter Do On A Day To Day Basis?
In the case of a freelance copywriter, you can expect them to have many different names for a typical workday as the copywriting done by freelancers varies greatly. Freelance copywriters usually balance writing eye-catching copy, researching industries and audiences, client communication, business admin, and other functions. Unlike other writers stuck in a company, freelance copywriters are also responsible for getting and marketing to new clients, so they spend considerable time on self-promotion.
What Is a Freelance Copywriter Responsible For Creating?
Knowing the scope of a freelance copywriter enables you to appreciate their worth. The following are the various content a freelance copywriter makes:
- Website copy
- Email marketing copy
- Social media posts
- Blogs and Articles
- Product Description
- Sales letters
- Printed brochures and other materials
- Video scripts
- Advertisement copy
What Is a Freelance Copywriter’s Income Potential?
In searching for what is a freelance copywriter’s earning potential, you will note it shifts with levels of experience, specialization, and clientele. Freelance copywriters tend to charge through one of the following methods:
- By word (ranging from $0.10 to $2.00)
- By project (averaging $250 to $10,000 or more)
- Per hour ($30-$250)
- Retainer (set monthly payment for a block of services)
What Is a Freelance Copywriter’s Path to Success? A Real Example
To present what is a freelance copywriter’s journey is Mark’s story:
Mark started his career as a freelancer doing product description writing in an e-commerce company until he decided to start his own business and explore what is a freelance copywriter’s life.
He developed a portfolio website that displayed his knowledge in e-commerce and started contacting clientele. His first job was to write product descriptions for a boutique furniture shop.
Mark’s new client was surprised by the way he effortlessly enhanced furnishing specifications into captivating marketing descriptions that catered to prospective buyers’ needs.
Before: “Wood dining table with 6 chairs. 72 inches long.”
After: “Transform family dinners into memorable gatherings around our handcrafted oak dining set. The spacious 72-inch table comfortably seats six, with enough room for the stories, laughter, and connections that turn meals into moments.”
This project opened opportunities for other businesses, and in less than a year, Mark gained notoriety as an expert in home goods copywriting. He has a modest fourteen regular clients two years later and made more than his previous employment full time job. He has the freedom to maneuver his time, as he is now a freelancer.
What Skills Are Needed From Freelance Copywriter?
Let’s analyze the primary skills that define a freelance copywriter and their essential toolkit:
- Written communication skills with high accuracy in grammar
- The capability to conduct research regarding products, their markets, and the target audience
- Ability to adapt to brand voice and styles
- Understanding of appropriate marketing disciplines and consumer behavior
- Knowledge of SEO with respect to marketing and writing content for the internet
- Strong willpower with self-management and appropriate time management
- Knowledge in dealing with clients and managing business-related activities
What Are The Benefits Of Freelance Copywriting Compared To Other Employment Models?
When contemplating the benefits of a freelance copywriter’s career alongside other employment models, one can notice the following benefits:
- Schedule flexibility and ability to work from anywhere
- Working with selected clients and having chosen projects
- Exposure to various industries leading to extensive experience
- No restrictions on income generation and earning potential based on productivity
- Increased creativity
- Enhanced freedom that affects business outcomes directly
What Are The Steps To Becoming A Freelance Copywriter?
For those interested in pursuing what is a freelance copywriter’s profession, the following steps will help initiate the process:
- Prepare documents that portray your writing skills, convincing, and engaging abilities
- Design a professional website that communicates what is a freelance copywriter’s contention and exhibit work done previously.
- Identify specific services offered and accompanying prices, along with a defined pricing model.
- Target prospective customers within the niches that pique your interest or where you possess prior knowledge.
- Come up with a means for continuously discovering new opportunities.
- Participate in professional communities that may turn to you for copywriting services.
What Is A Freelance Copywriter’s Challenge?
Knowing what is a challenge for a freelance copywriter prepares one for the ins and outs of the field.
- Uneven cash flow, marking the initial stage of one’s career.
- Managing all aspects of the business other than writing.
- Consistent lead generation.
- No need for supervision to get tasks done.
- Clashing timelines/ deadlines.
- Client amendments and comments on work done.
Conclusion: What Is A Freelance Copywriter’s Value?
A freelance copywriter connects the businesses with the market by creating informative, persuasive, and motivational message. Knowing what is a freelance copywriter’s value serves as an eye-opener to many businesses as they realize that these professionals can enhance their communication, and, in turn, enable copywriters to enjoy flexible, creative, and lucrative prospects.
In this article, I highlight what is a freelance copywriter’s part in the contemporary evolving world and the value copywriting brings in achieving business goals. This serves as food for thought when incorporating content into their marketing efforts.